I'm Wade Cockfield.

How I got here

I came up on the commercial side, joined Webfirm in Perth in 2007, selling websites and SEO. The selling isn't what hooked me. The pattern was. The clients who bought the SEO pulled away from the ones who didn't, and the gap kept widening. I wanted to know why. The answer was in the analytics packs, the first time I actually saw the traffic a website pulls, where it came from, what it did. That was the wow. Numbers moving because of decisions someone made on purpose.

I founded Wicked Web Design in 2009, and it still runs today as my build studio. But the last seven years were spent inside an agency, running search for national retailers and ASX-listed brands and watching the account-manager layer dilute the work. I left at the start of 2026.

Brands I did SEO on in those agency years include InstantScripts, Drummond Golf, B&D and Point Hacks.

What I do now

I work directly with owners of established Australian businesses. There are three ways that usually looks:

• Websites through my studio, Wicked Web Design. Four went live in September 2026: Tracpower, Camden Developments, Dizzyology and BlaininC.
• The RightView SEO Diagnostic, for businesses that want to know how Google and AI tools actually see them, and what to fix first.
• ReviewProsper, the system I built to win back customers a business already has, by text, in the business's own name.

How I work

• You deal with me. Not an account manager, not a junior. Phone or email, whichever you prefer.
• Straight answers. If I'm not the right fit for what you need, I'll tell you, and point you to someone I'd trust with it.
• Evidence, not promises. The websites I launched in September 2026 are live and linked on this site, so you can judge the work yourself.

Elsewhere

I'm based in Melbourne. You can find me on LinkedIn and Medium, or email wade@wadecockfield.com.