Articles
What I've learned, written down.
Practical notes on websites, search and AI for Australian business owners. Some live here, some on Medium and the Wicked Web Design blog.
All articles
Google ranks entities, not keywords
Why Google and AI tools need to know exactly who your business is before they'll recommend it, and how to find the Machine ID behind your brand.
Read the article →Building Tracpower's digital showroom
From manufacturer data to side-by-side machinery comparisons: how a North Queensland dealer's new website was built.
Read on Medium →Building a specialist website without rewriting the specialist
How the Dizzyology clinic site was built from their design studio's approved designs.
Read the article →Rather talk it through?
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