What I've learned, written down.

How to claim your business in ChatGPT

OpenAI's new Business Hub: who can claim, the verification steps, what the insights measure and what to do if you can't claim yet.

Is your SEO working? An owner's checklist

An Australian business owner’s checklist for measuring SEO work, relevant search visibility and qualified enquiries.

What should an SEO audit include?

Learn what evidence, priorities and handover details to expect from an SEO audit.

How much does an SEO audit cost in Australia?

Compare published Australian SEO audit prices by scope, deliverables, GST and implementation.

SEO consultant or agency: which fits your business?

Compare an independent SEO consultant and an agency by who does the work, what capacity you need and how decisions are made.

Website traffic but no enquiries: what to check first

Diagnose whether low enquiries come from tracking, the wrong traffic, unclear pages or a broken contact path.

How Google understands your business

Check how Google and AI describe your business and understand what a Knowledge Graph ID can tell you.

How to check whether ChatGPT recommends your business

Run a repeatable check of ChatGPT recommendations, save the sources and identify what to investigate.

SEO, AEO and GEO: what should a business owner pay for?

Compare SEO, AEO and GEO in terms of work delivered and evidence you can check.

How to measure AI visibility without fooling yourself

Set up an AI visibility baseline that separates mentions, citations and accuracy.

What pages does your service business actually need?

Build a content map around services, customer decisions, real proof and useful internal links.

Improve, merge or create? How to decide what to do with existing pages

Decide what to do with overlapping pages using search evidence, customer intent and content worth preserving.

Two service pages, two different SEO decisions

See why one RightView workshop review recommended combining a service page and keeping a location page.

Case study · Medium · September 2026

Building Tracpower's digital showroom

From manufacturer data to side-by-side machinery comparisons: how a North Queensland dealer's new website was built.

Case study · Wicked Web Design

Building a specialist website without rewriting the specialist

How the Dizzyology clinic site was built from their design studio's approved designs.