Tracpower
A digital showroom where buyers compare machines side by side using the manufacturers' own data, with every enquiry routed to the dealership's sales team.
Work
Recent work, and the results behind it.
Four websites launched in September 2026, one product of my own, and the SEO work from my agency years. Everything here is live or on the record.
Websites and products
Camden Developments
Moved off Wix to a site with a page for every project and the films their studio shot.
Dizzyology
Built from their design studio's approved designs, with a content manager the clinic staff run themselves, no developer needed for every small change.
BlaininC
Two sites, blaininc.com and iconseries.com, with a blog and an SEO pass on the photography pages.
ReviewProsper
Texts a business's past customers in its own name and hands the owner the ones ready to buy again. One Perth picture framer's campaign, 17 June to 11 August 2026: 804 of 1,100 past customers replied, and the owner estimates 12 to 20 sales (his own estimate, not audited; one campaign, not a forecast).
From my agency years
Before 2026
For seven years before going out on my own again, I ran search inside an agency for national retailers, ASX-listed brands and regulated industries. Brands I did SEO on in that time include InstantScripts, Drummond Golf, B&D and Point Hacks.
Some results from that work, anonymised where the brief required it:
| Client | Situation | Outcome |
|---|---|---|
| National retailer 50,000+ URLs | Growth stalled after the site became more complex | +31% organic revenue. Rankings stabilised after a migration, with a clear structure for future growth. |
| Shopify brand scaling to seven figures | SEO couldn't keep pace with growth | +47% organic revenue. Higher-intent traffic and less volatility while scaling. |
| Private medical group 12 locations | Visibility fragmented across locations | Better local and national visibility, clearer entity signals and more qualified enquiries. |
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