SEO and AI visibility
A clear SEO plan. Someone to carry it through.
You want the right people to find your business and get in touch. I start with RightView to understand what's holding you back, then I can carry out the work, with agreed priorities and clear reporting on progress and enquiries.
Start with the evidence
Work out what matters before paying to change it.
This is for owners of established Australian businesses who want their website and search presence to bring in more of the right enquiries. You might have paid for SEO before, be unsure where to focus, or have a plan that nobody has time to put into practice.
You work directly with me. I'll explain what needs attention, what can wait and what I'll need from you.
RightView first. Then an agreed scope.
I use the RightView SEO Diagnostic to assess your website, competitors and visibility in search and AI answers. We go through the evidence and priorities together.
If you want my help implementing the plan, we agree the work, responsibilities, cost and reporting before I begin. The scope follows the assessment and your business goals.
The report is yours to keep. You can take it to your team or another provider, whether or not we continue together.
What you get with RightViewSEO coaching
Russ on SEO coaching with Wade
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From plan to progress
Fix the foundations. Build on what works.
I work through the priorities in a practical order. Where we start, and how much we take on, depends on what RightView finds.
Stabilise
Fix the important website and search issues. Make sure key pages can be found, understood and used, and that enquiries can be measured.
Consolidate
Bring your service pages, business details and local presence into line. Improve useful existing content and resolve gaps or duplication.
Prove
Make your expertise and real customer experience easier to see. Strengthen the evidence with useful content, genuine reviews and relevant earned mentions.
Grow
Build on what the evidence supports. Extend into worthwhile topics and opportunities, review the results and agree the next priorities.
The work
What I can take off your plate.
We choose the work that addresses your priorities. Your business won't need every tactic on this list.
Your website and local presence
- Website foundations. Address crawling and indexing issues, page structure, internal links and important technical problems. Make services and enquiry routes clear.
- Local SEO. Improve your Google Business Profile, relevant location pages and consistency of business details, where local discovery matters.
- Useful expert content. Turn your experience into clear service pages, answers and examples that help customers decide. I'll need your input to get the details right.
Your credibility and visibility
- Genuine reviews. Help you ask customers for honest feedback and make real experiences easier to find.
- Relevant earned mentions. Look for credible industry, local and editorial opportunities that fit your business and expertise.
- Search and AI visibility. Make information about your business clear and consistent, and check whether selected searches and AI answers surface or cite it.
Video, social content, Reddit participation or a separate specialist site may be useful in some cases. I'll only recommend them when there's a clear audience, purpose and way to assess the work.
Clear reporting
Know what changed. Know what's next.
We agree a starting point and the measures that matter to your business. I report on the work completed, what the evidence shows and the next priorities, including anything I need from you.
Search positions and AI answers can change. I don't promise a particular ranking or AI citation. I focus on useful improvements and show you what we can actually measure.
What we review together
- Important fixes completed and outstanding
- Search visibility and relevant website visits
- Local discovery, where it matters to your business
- Mentions and citations in a defined sample of AI answers, with the questions and dates recorded
- Enquiries and their sources where tracking allows, with gaps made clear
- What to continue, change or investigate next
Let's work out where to start.
Book a 15-minute call. Tell me about your business, your website and the enquiries you'd like more of. I'll give you a straight answer about whether RightView is the right next step.