Understand the problem
See what's working, what's getting in the way and what still needs checking.
RightView SEO Diagnostic
Know what's holding your website back.
RightView shows what's working, what's getting in the way, and what to fix first. I examine your website and search data, explain the evidence, and give you a prioritised plan you can act on.
Run and interpreted by me. A standalone report for you and your chosen team.
Get a clear next step
Your website should be bringing in more work. Where do you start?
You may have paid for SEO without knowing what changed, or have a long list of recommendations and no idea which matter. RightView gives you a clear explanation and an order to work through.
Know what to do first
Focus on the important repairs before committing to more pages or ongoing work.
Give your team a usable plan
Each priority has a reason, an owner and a way to check that the work is done.
A real example, simplified
Sometimes the next step is to fix what you already have.
Adapted from a delivered diagnostic. Client details and figures have been removed.
From evidence to a decisionA recommendation, not a results claim
What I found
Several pages were appearing for the same service searches. For a different group of searches, one useful article was already being found.
Why it matters
Those need different decisions. Adding more pages or repeating keywords would not address which existing page should do the job.
What I recommend
For the overlapping pages, decide which one best answers the customer and bring the others into line. For the useful article, improve the answer on that page.
See the evidence behind that recommendation
I filtered the search terms in Search Console, then checked which pages appeared for the same searches. Several pages appearing is a reason to investigate, not automatic proof that they harm each other.
Where pages served the same need, the recommendation was to agree the best destination, preserve useful content and align links and any necessary redirects. Where one relevant article already received the visibility, the recommendation was a clearer answer and useful decision detail.
Completion means checking the agreed page and link changes. Search performance and enquiries are measured separately afterwards. This example does not claim an implemented change or a measured gain.
The handover
A decision you can understand. Detail your team can use.
You get a private online report, a PDF and a walkthrough with me. The supporting working files turn the recommendations into specific actions. These previews show the structure used in real report packs, with client data removed.
Output 01 · Finding card
The reasoning stays attached to the action.
- Finding
- What is happening, and which pages it affects.
- Evidence
- The retained source, capture date and page references.
- Commercial impact
- Why it could matter to discovery or enquiries, with uncertainty stated.
- Action
- What to change, why it takes priority and how to check it.
Output 02 · Page decision inventory
A reason for every page decision.
URLCurrent titleSearch clicksSearch impressionsAverage positionDecisionWhy
These are the columns from an actual page inventory. It records whether to keep, improve, combine or redirect a page and why. A low traffic number alone is not a reason to delete it.
Your working file contains your real URLs and the measured period. No client rows are reproduced here.
Output 03 · Implementation register
Enough detail to do the job and verify it.
The link-repair register records priority, source URL, current anchor and destination, link position, problem, recommended destination, required action and acceptance test. The roadmap adds the owner and dependency.
Action
Update links to a page selected for retirement so they point directly to the agreed destination.
Owner
Your chosen SEO and web team.
Dependency
Confirm the page decision and preserve useful content before the redirect release.
Completion test
A fresh crawl finds no internal links to the retired page. Its redirect reaches the agreed destination in one step.
Adapted from a real implementation handover. Descriptive labels replace private page addresses; this is a format preview, not a client screenshot.
The detail includes what must be confirmed before publishing.
Where the assessment calls for it, the pack includes recommended business-identity structured data and instructions for publishing and validating it. Unverified addresses, credentials or claims stay out until the evidence is confirmed.
The six-part method
Want to see what I examine?
I look at six areas to understand what's happening. You don't need to learn the terminology: the report explains what each finding means for your business.
Explore the six areas I check
01 · Entity authority
Does the web recognise the right business?
I compare the website, business profile, public records and search results. A correct business identity with thin supporting evidence needs a different response from a business being confused with someone else.
Decision: which identity details need confirming or bringing into line.
02 · Perception alignment
Does the site describe what you actually do?
I compare your real services and operating area with page copy, titles, internal links and structured data. I check whether the right page is appearing for the right customer need.
Decision: what each important page should cover, and which claims need evidence.
03 · Technical foundation
Can people and crawlers reach the useful pages?
I check live responses, indexing instructions, preferred URLs, redirects, internal links and the mobile enquiry path. I verify important crawl findings on the site rather than treating every warning as a fault.
Decision: the specific repairs, dependencies and tests for your web team.
04 · Backlink authority
Who independently vouches for you?
I look at the relevance and credibility of referring sites, the pages they point to and opportunities to recover useful links. A large link count on its own tells me very little.
Decision: what to preserve or recover, and where relevant corroboration is missing.
05 · Information gain
What can a customer learn only from you?
I check for repeated content and repeated purpose separately. Then I look for first-hand knowledge: real projects, constraints, decisions, photographs and expert answers that help someone choose.
Decision: what to combine, improve or create, and the evidence needed to write it.
06 · Performance trajectory
What changed, and what might explain it?
I compare useful periods of search performance, query groups and the pages receiving visibility. I separate brand demand, changing page selection and potential site problems before drawing conclusions.
Decision: the baseline and measures that will show whether the chosen work helped.
AI visibility runs across all six.
I check sampled AI answers, business mentions and citations alongside identity, content and crawler access. A crawler being allowed in robots.txt is different from it receiving a successful page response. Neither proves that an AI service will cite you. I record what was tested and where evidence is missing.
I also report what the evidence rules out.
In a separate completed diagnostic, content comparison did not support a suspicion of widespread copied text. Some pages still served the same purpose. The recommendation distinguished overlapping intent from duplicate wording, rather than claiming a test had found something it hadn't.
Anonymised method example, not an implementation or results claim.
How I set priorities
Repair what you can verify. Test what you can't yet know.
I separate known faults from opportunities that need further evidence. That keeps a practical repair plan from turning into a promise about future rankings.
First · Stabilise
Verified, recoverable faults
Broken routes, conflicting instructions and links to retired pages have concrete completion tests. Clear the important faults and capture the baseline.
Next · Consolidate and prove
Decisions and dependencies
Agree page purposes, preserve useful evidence and confirm business facts. Give each action an owner, a dependency and a test before release.
Then · Grow
Opportunities to test
New topics, relevant mentions and stronger project evidence need a business case. Track search, sampled AI visibility and enquiries without treating a forecast as a result.
Working together
You bring the business context. I bring the diagnosis.
We start with your priorities, profitable services, genuine service area and what a worthwhile enquiry looks like. I agree the scope and the evidence needed, including search and analytics access where available.
I gather and check the evidence, develop the recommendations, then walk you through the findings and handover. Missing access or unresolved facts are called out as limits, not filled with invented scores.
The report stands on its own.
Take it to your team, developer or another agency. It explains what to do, why, in what order and how to check completion. There is no obligation to buy ongoing work from me.
Want help putting the plan into action?
If you'd like me to carry out the work, we can agree priorities and scope after the assessment.
Explore SEO & AI VisibilityLet's work out whether RightView is the right next step.
Book a 15-minute call. Bring your website and the question you want answered. I'll tell you honestly whether a diagnostic is worth doing.