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How to claim your business in ChatGPT: a Business Hub guide

Wade Cockfield

On 10 November 2026, OpenAI launched Businesses in ChatGPT in beta. Through Business Hub (chatgpt.com/business-hub), the owner of a business, or someone authorised to represent it, can claim it in ChatGPT, verify it, keep its details current and see how often ChatGPT mentions it. Eligible US ecommerce and online service businesses can also publish a Business Agent that answers customer questions. Claiming does not guarantee you will be recommended more often.

That is the short version. Below is who can claim right now, the exact steps, what the new insights measure, and what to do if you can't claim yet. Every fact here comes from OpenAI's own launch page, help article and policy, linked at the end. I've marked my own views as views.

What OpenAI launched

  • Claim and verify. Find your business in Business Hub, prove you're connected to it, then complete identity verification.
  • Manage your information. Update your website, description, category, logo, delivery and return policies, and add a cover photo.
  • Product feeds. Retailers can connect a feed, including a Shopify feed or a CSV, to share products, prices and availability.
  • Insights. See mentions, website clicks and "discovery topics" for the past 28 days.
  • Business Agents. Eligible US ecommerce and online service businesses can publish an agent that answers questions about their products and policies.

OpenAI has described it as a beta, so expect the details to change.

Who can claim a business in ChatGPT right now

You can claim a business if you own it or are authorised to represent it. OpenAI says availability depends on the business's location and type, and on its verification and integrity checks. You don't need an Ads account or a ChatGPT Enterprise agreement to claim.

There are three limits worth knowing before you start:

  • Local stores and restaurants can currently claim only an existing US listing. If you run a local shop or restaurant outside the US, you may not be able to claim yet.
  • Eligible online businesses that can't find a listing may see an option to add one.
  • Business Agents are available only to eligible ecommerce and online service businesses in the US with a website.

OpenAI says it will expand access to more types of businesses over time. When I opened Business Hub from Melbourne on 11 November, it loaded with a business search box, so Australian accounts can reach it. Whether you can claim depends on your business type. The quickest way to find out is to sign in and search for your business. Note that the page says continuing means accepting OpenAI's Businesses in ChatGPT Terms.

How to claim your business in ChatGPT, step by step

  1. Open Business Hub. Sign in to ChatGPT, open Business Hub from the sidebar and search for your business by name.
  2. Select your listing. Choose the listing that matches your business and confirm the ChatGPT account you'll use to manage it. Use an account your business controls, not a staff member's personal login.
  3. Verify your connection. Pick one of the methods offered:
    • Business phone: a code by text message or automated call.
    • Business email: a code sent to the email address linked to your business.
    • Website domain: add a TXT record to your domain's DNS. If someone else manages your domain, ask them to add it. DNS changes can take time to appear.
    • Shopify store: connect and log in to the store you're claiming.
  4. Wait for approval. OpenAI reviews the claim and emails you a decision or a request for more information.
  5. Complete identity verification with Persona. You need this before you can publish changes, view insights or create an agent. You may be asked for government-issued ID, business registration details and proof you can represent the business. The blue check on your profile appears after this step is approved, not when you first claim.
  6. Update your details. Once approved, edit your profile. OpenAI reviews changes before they appear, and ChatGPT may still use other sources in its answers.

Get the details right first. OpenAI says the business name, address and any registration or tax number you provide must match your official business records. In Australia, that means checking your trading name and address match what's on the ABN register before you start.

If your business has already been claimed by someone else, open its profile, choose the more options menu (•••) and select Dispute ownership.

Giving your team or an agency access

The admin who claimed the business can add teammates in Business Hub and give an agency access to manage the business or its agent. Each person uses their own ChatGPT account. OpenAI asks you not to forward a personal claim invitation to someone else.

What the new insights actually measure

This is the part I find most interesting. For the first time, OpenAI is giving businesses its own count of how often ChatGPT surfaces them, and its definitions are specific:

  • Mentions, online business: counted when ChatGPT references the business's website. Your brand name alone doesn't count.
  • Mentions, local business: counted when ChatGPT shows a result for that location, even if the customer doesn't open it.
  • Website clicks: how often people click through to your site.
  • Discovery topics: common themes in answers that mentioned or cited you. They are grouped themes, not individual prompts or conversations.

Figures cover the past 28 days. A blank number can mean activity is below the reporting threshold or still being collected, so it doesn't necessarily mean zero.

My view: for an online business, the mention only counts when ChatGPT points at your website. That puts your own site at the centre of how ChatGPT measures your visibility. A clear, accurate website that answers real customer questions matters more after this launch, not less.

What claiming your business won't do

  • It doesn't buy placement. OpenAI says claiming doesn't guarantee higher placement or sales, and ChatGPT keeps making independent recommendations.
  • Advertising doesn't influence answers. OpenAI says ads don't affect ChatGPT's independent answers.
  • Agents can't transact. A Business Agent explains products and policies and links to your website. It can't complete purchases, take bookings or check an order.
  • Published profiles stay published. Only unpublished drafts can be deleted. OpenAI Support can't delete, unpublish or hide a published profile as part of a setup or ownership request.
  • You don't see conversations. Businesses get aggregate insights, not individual prompts or chats.

If you can't claim yet, do this instead

Whether or not you can claim, OpenAI says ChatGPT may show information about your business when people ask relevant questions, drawing on other sources too. So the groundwork is the same either way. This is what I'd do now:

  1. Check what ChatGPT says about you today. Ask the questions a customer would ask, without your business name, and save the answers and sources. Here's how to run that check properly.
  2. Make your details consistent everywhere. Your name, address, phone number, website and services should match across your site, your business listings and your ABN record.
  3. Make your website the clearest source about you. Say plainly who you are, what you do, where you do it, and who for. Why that matters to Google and AI tools.
  4. Answer real customer questions on your site, in short, self-contained paragraphs that can be quoted accurately.
  5. Set a baseline so you can tell later whether anything changed. How to measure AI visibility without fooling yourself.

Quick checklist

  • Decide which ChatGPT account will own the business profile.
  • Check your name, address and registration details match official records.
  • Have access to your business phone, business email, domain DNS or Shopify store ready.
  • Have ID and business registration documents ready for Persona.
  • Record what ChatGPT says about you now, before you change anything.

Frequently asked questions

Can Australian businesses claim their business in ChatGPT?

It depends on the type of business. OpenAI says local stores and restaurants can currently claim only an existing US listing, and Business Agents are US only. Eligible online businesses may be able to claim or add a listing where ChatGPT is available. Search for your business in Business Hub to see what's offered to you.

Will claiming my business make ChatGPT recommend it more?

No guarantee. OpenAI says claiming lets you manage your information but doesn't guarantee more visibility or give you control over ChatGPT's independent recommendations.

Do I need Shopify?

No. Shopify is one way to connect a product feed and verify a store, but you can claim and verify without it.

Do I need to advertise or publish an agent to claim?

No. Claiming, publishing an agent and advertising are separate.

Can a Business Agent take bookings?

Not currently. It explains products and policies and links to your website, where the customer completes the action.

How is this different from Google Business Profile?

My view: the idea is similar, a profile you claim and keep accurate. The difference is that ChatGPT writes an answer rather than listing businesses, and it says it keeps making its own recommendations. Your profile is one source among several, so your website and wider reputation still do most of the work.

Sources

Want to know what ChatGPT, Gemini, Perplexity and Claude say about your business right now? That's part of every RightView diagnostic: I check the answers, the sources they lean on and your site, then give you a fix list in priority order.

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