Is your SEO working? An owner's checklist
Start with three questions: What work was completed? Did more of the right people find you? Did that turn into useful enquiries? Each question needs different evidence.
Ask what changed on the site
Pick one priority from your last report. Ask which page changed, why it was chosen and how the change was checked. “Optimised service pages” is hard to assess. “Rewrote the main servicing page to explain what is included and what customers need for a quote” gives you something to inspect.
Look at the searches that matter
Use Search Console to compare comparable periods and check the search terms and pages for your most important services. Separate searches for your business name from searches by people who may not know you yet. If overall clicks rose but your priority pages were flat, find out where the extra traffic landed before deciding what that growth means.
Test the enquiry path yourself
Open a priority page on your phone. Can you tell whether the business serves you, what you need to ask for and how to get in touch? Test the form or booking flow and confirm the enquiry reaches the right person. Ask whoever handles leads which enquiries were a good fit. A button click is a useful clue; a qualified enquiry tells you more about the business outcome.
| What you see | What to ask next |
|---|---|
| More impressions, few relevant clicks | Are we showing for the right searches, and does the result explain what we offer? |
| More visits, no apparent lift in enquiries | Is tracking working, and are those visitors landing on pages that serve their needs? |
| More enquiries, few worth quoting | Which searches and pages attract the wrong jobs? |
| Flat traffic after a recent fix | Is the fix live and verified? Has enough comparable data accumulated to judge it? |
At the next review, ask for one completed action, the evidence it addressed, and the next decision. If you still can't tell where to focus, RightView can give you a second opinion and a prioritised plan.