What pages does your service business actually need?
Start with what you sell and what customers need to know before they enquire. Then decide which existing page should answer each question. Sometimes that means writing a new page. Often the answer belongs on a page you already have.
Give each page a clear job
For each service, record what it covers, who it suits, where you deliver it and what makes an enquiry worthwhile. Inventory the pages you have. If two pages help a buyer make the same decision, check whether one can do the job better. If a question needs a different format or decision, consider a separate page.
A worked example: a fictional commercial refrigeration business
| Customer decision | Page | Evidence to collect | Link next |
|---|---|---|---|
| Can you repair my coolroom? | Coolroom repairs service page | Equipment serviced, coverage, contact process | Request service |
| Do I repair or replace it? | Repair versus replacement guide | Technician's decision criteria and constraints | Repairs or installation |
| What should I send for a quote? | Section on the repair page | Required model details, photos and symptoms | Request service |
| Have you handled a job like mine? | Project case study | Approved photographs, work performed and limitations | Relevant service |
Put the work in order
Improve the page that already serves a valuable buyer first. Then add the evidence or explanation that makes the biggest difference to their decision. Link each supporting page back to the service where that helps the reader. Track relevant search visits and enquiries; publishing more pages is a delivery measure, not a business outcome.
Read how to improve, merge or create pages, or discuss implementation.